Brainstormin’ Productions and espnW teamed up to produce a series of first-person video spots of inspiring female athletes as part of Under Armour’s I WILL WHAT I WANT campaign. The I WILL WHAT I WANT campaign celebrates women who will what they want and define success on their own terms. The video spots showcase the fierceness, determination and optimism of athletes including Sloane Stephens and Kelley O’Hara in their own voice unapologetically using their will to get what they want – and reminding us that you don’t need permission, advice or affirmation when you have the will.
Click a title to view the trailer.
Jenny Fletcher – Triathlete Jenny Fletcher talks about stepping outside her comfort zone of modeling and breaking barriers as a professional athlete.
Yani Tseng – Pro golfer describes how she redefines the lines. View Video.
Kerri Walsh – 3-time Olympic champions Kerri Walsh talks about how she redefines the lines as a mom and pro athlete. View Video.