Grails goes behind the scenes of the $60 billion sneaker industry with up-and-coming entrepreneurs Earl Cooper and Olajuwon Ajanaku, two Morehouse College golf champ grads who created the lifestyle brand Eastside Golf to promote diversity and authenticity on the golf course. After landing a once-in-a-lifetime opportunity, they’re now making history by becoming the first to ever collaborate with the iconic Jordan Brand in designing a series of golf sneakers and streetwear apparel for the golf industry.
Produced by Brainstormin’ Productions for ABC News/Hulu, the documentary follows the story from inception to the shoes’ much-anticipated arrival into the marketplace.
