Brainstormin’ Productions and espnW teamed up to produce a series of first-person video spots of inspiring female athletes as part of Under Armour’s I WILL WHAT I WANT campaign. The I WILL WHAT I WANT campaign celebrates women who will what they want and define success on their own terms. The video spots showcase the fierceness, determination and optimism of athletes including Sloane Stephens and Kelley O’Hara in their own voice unapologetically using their will to get what they want – and reminding us that you don’t need permission, advice or affirmation when you have the will.
SERIES VIDEOS
Click a title to view the trailer.
Kelly O’Hara – of the U.S. women’s national soccer team talks about what drives her to be the best
Sloane Stephens – Tennis pro Sloane Stephens talks about how she got to where she is today and what drives her to become one of the best.